Position the brand as a speakeasy-style barbershop that gives special attention to the LGBTQ and CIS communities alike.
Inspired by Frankie’s personality, there were certain elements that needed to be included in the brand:
- Frankie’s love of tattoo culture
- Largely black and red
- Use a rose as a focal point for the logo
- Add visual elements that would give nod to the trans community
The vision for the logo was largely complex so we decided to balance all of the elements in a detailed visual with a lot of moments of discovery centered around a rose and a skull, a trans barbershop pole and a script typeface that adds a more personal touch to the logo.