The eyewear industry is kind of fuzzy when it comes to pricing. EYEQ.ITY started out of a need—how can we get high-quality, premium eyewear for a lower cost? Traditional eyewear retailers have such a high market share in the category, it’s difficult to break through. EYEQ.ITY saw how the large eyewear brands were operating and found a better way of doing things.
- Brand Identity
- Content Creation
- Research & Strategy
- Video & Animation
Time is money, as they say, and EYEQ.ITY took this to the heart of their business model. They were offering premium glasses for $99 that customers could take home in an hour or less. The customers only needed to bring a prescription and pick out a pair of frames. It was time to spread the word about this business model within the eyewear space. So they came to Headword for some creative clarity.
EYEQ.ITY had an image problem. Their look was a little outdated, and their logo was difficult to decipher. When it comes to something as significant as eyeglasses, consumers are looking for a place they can trust. We wanted to update their image to be more sophisticated, approachable, and trustworthy.
We redesigned their logo to be more legible. People needed to know the name of the place to get premium glasses at a great price. Now they can.
Since EYEQ.ITY offers a simple pricing model, we designed everything to reflect that. From kiosk signage to bags and ads, we made it stripped-down and straightforward. We wanted customers to feel the ease of the process before they even came to visit EYEQ.ITY.
- Increased reach on social channels by 475% within the first month
- Increased post engagement by 973% within the first month
- More than doubled the number of Instagram followers
- Maintained a click-through-rate higher than the industry average while keeping the cost-per-click lower than the industry average on Google Ads