Super Joy Coffee

Spread the joy of Chinese coffee in Portland.

The Challenge

Take Super Joy from being Portland’s hidden gem to a go-to destination for coffee enthusiasts, locals, tourists, etc.

The Problem

Choice overload. There are at least 30 coffee roasters and more than 150 coffee shops in Portland.

Our Approach

Capitalize on the unique flavor that Chinese beans bring to coffee as well as the Chinese heritage of owner and head barista, Joe Yang, positioning him as the premier Chinese coffee shop in Portland.

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Brand Position

We are challenging the big players in the Portland coffee scene offering our audience things that none of the other shops can offer: a genuine Chinese coffee experience.

Brand Promise

We embody the Joy of Coffee. High quality and accessible. Quirky and special. A place to get a new and different experience.

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