3 key takeaways: Research – Strategy – Brand
The Brand Basics package is for those just starting out or those looking to shake things up. Whether you have no identity, an old identity, or somewhere in between, Headword can help you find your place in your market, with a look and strategy that aligns with your brand.
What You Get
- Strategy Guide
- Branding Suite
- Brand Identity
- Brand Toolkit
Who is It For?
- Businesses looking to refresh
- Investors looking to scale
1: Strategy Guide
Research: Working alongside the client team, Headword will interview key stakeholders, review any existing assets/audience data, and analyze the competitive landscape. This will help us understand the nuances of your business and aid in achieving project goals. The conclusion of this phase will be a discovery read-out meeting and corresponding document.
- Stakeholder interview(s)
- Existing asset analysis
- Competitive landscape review
- Audience analysis
Planning/Strategy: Once our research and analysis are complete, the Headword team will create the Strategy Guide. The resulting Brand Blueprint will be a critical document in articulating the customer journey, customer persona, brand positioning, and brand character. During this phase, an internal creative brief will also be developed. This map will guide the team to best reach the project goals.
2: Branding Suite
Evolving from the research and briefs the Headword team will develop a branding suite. This will include visual and vocal elements that resonate with your brand’s defined audience. Once an identity has been chosen, deliverables to help connect with the defined audience will be created. The conclusion of this phase will be the handover of assets, such as working files and PDFs, to the client.
- Identity: Visual and Vocal Identity exploration that will result in the final brand identity.
- Brand Toolkit: Final touchpoints to aid in activating and deploying your brand
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We needed to find an agency that would elevate our brand presence and create lasting commercial success. Headword achieved this and more. We are grateful for our ongoing partnership.
From the first meeting, I liked the team and their confidence. They recognized the challenges of my industry and collaborating felt easy. Headword created a strong brand identity for my business and I am confident I chose the right team for this project.
I never thought I could open a business in a global pandemic but… I did! HUGE thank you to the team at Headword for helping make my dream a reality.
Thanks so much… it’s been great working with your team! Will definitely stay in touch.
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We’re happy to figure out what works best for you.