Frameworks
Who builders call for wood framing installation.
Our Challenge
Frameworks is a wood-framing installation services brand that wanted a bold, vibrant visual identity to establish themselves as the go-to installer throughout the Southeast United States. Headword was tasked with creating a brand identity that felt strong, vibrant, and iconic—one that resonated with contractors, manufacturers, and construction crews. It needed to turn heads on job sites, balancing rugged utility with bold visual energy.
Services Provided
- Brand Identity
- Digital Design
- Naming
- Research & Strategy
- Video & Animation
Our Approach
Our design, reminiscent of the angles found in wood frame construction and particularly the trusses used for roof installation, we built shapes and colors that will always be found on the construction site—neon work vests, orange and blue helmets and the tools and equipment used for each build.
Creative
Our creative team explored multiple approaches to strike a unique balance between form and function. We developed a graphic language built around angles—one that works just as powerfully on a website as on a job site. These visual elements lets us crop photography, frame messaging, and design distinctive calls-to-action, giving us the flexibility we needed for a harmonious and dynamic visual system.
