The Brookman
Elevating built-to-rent homes in a growing Texas community
Background
Corinth, Texas, is in the midst of transformation. Once a quiet agricultural town, it is now welcoming an influx of new residents, new development, and a soon-to-be downtown. Yet many new communities lack personality, offering modern housing but little sense of place. The Brookman needed to feel grounded in Corinth’s roots while appealing to future-forward residents seeking flexibility, beauty, and belonging but without the barrier of a mortgage.
Services Provided
- Brand Identity
- Digital Design
- Naming
- Research & Strategy
Approach
We leaned into Corinth’s heritage to shape a brand that feels classic, warm, and rooted—yet still modern and poised for growth. Inspired by the name’s origins in an old general store, the identity features vintage-inspired typography with refined touches, a soft color palette drawn from the Cross Timbers landscape, and a brand character—a labradoodle—that adds charm and relatability. The result is an identity that feels inviting, sophisticated, and unmistakably Corinth.
The Creative
Our design language needed to balance modernity with heritage to meet this pivotal moment for Corinth, a city largely unchanged for decades, now looking toward the future with new developments, retail, parks, plazas, and housing. We set out to make build-to-rent housing feel both elegant and approachable, high-end yet accessible, and modern while still rooted in its heritage.
