Lightfold Studio
We folded light into a brand story for a new studio.
Background
Olan Rogers started a movement. Fresh off the red tide of massively popular shows getting canceled as the industry reorganized itself through strikes, Olan reached out to his fans. They lifted him up to make something everyone would love, a new show called GODSPEED. This success would become the foundation of Lightfold. Olan had a following, a dream, and resources. He just needed an identity for his studio that reflected his past and his future.
Rogers launched a second crowdfunding campaign in December 2023 for episode 2, and within 7 hours, an astounding $100,000 was raised through his fans. When the campaign reached the finish line, it amassed a total of $300,000. Pre-production is currently underway for the new episode.
Services Provided
- Brand Identity
- Campaigns
- Content Creation
- Digital Design
- Naming
- Research & Strategy
- Video & Animation
The Challenge
The biggest challenge was the name. We had to develop an identity that got to the cultural heart of a team of creators that could comfortably house an infinite range of stories. Lightfold as a word is a reference to an homage to faster than light travel, like hyperspace. Faster than light travel is in the future for our species, but the idea of faster than light travel is in our past. Our relationship to the concept has evolved over time, just like the medium we use to express it.
Creative Approach
We wanted to go retrofuturistic immediately. Early inspiration included the aesthetic imperfections from VCR technology and a certain era of television screens. Sequential art, storytelling art, is as old as cave paintings of animal migrations and as new as AI-enhanced deepfakes. Lightfold needed to appeal to our physical medium roots and translate cleanly into digital space. Our breakthrough happened when we visualized scrolling text, deep in space, that had just crossed over the event horizon of a black hole.
But before we could market the show, we needed to create the brandmark that we could use to promote the show and capture its essence in a simple but engaging way.
