Branding and Website
The Challenge

Modernize an outdated brand without sacrificing essential communication.

The Problem

Getting prospective customers past difficult navigation and overwhelming content to the next step of the customer journey: contacting Wheelers.

Our Approach

Simplification. We updated the website with improved branding, condensed messaging, and easy-to-use calls to action that drive customer growth.

The Solution

We preserved the iconic sawblade mark while making key updates to the form, typeface, and kerning.

Old Logo
Old Wheelers Logo
New Logo
New Wheelers Logo

Building a house is hard. We made ordering trusses easy and user-friendly.

Headword hand! Paw!


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675 Ponce De Leon Ave Ne Ste 8500
Atlanta, Ga 30308-1884
United States